With 10+ years experience in digital marketing, I have a wide skill set to help increase online traffic and conversions that grow your companies bottom line. I developed a transparent framework for growing your business. I help you deliever the right message, at the right time, to the right people.
1/ Deep Dive
I work with you to learn about what is most important for the company and your customers. What are your focus areas for growth, and how can digital marketing make an impact? I review past marketing campaign efforts, current competitors, and work to analyze marketing efforts through the customer journey. Working together we will develop the right digital strategies to accellerate growth.
2/ Hypothesize
Based on several data inputs I work with you or your team to create several campaigns based on the overall digital strategy. Why place all your eggs in one basket when you can put your campaigns to the test to see which delivers for your customers. Not all messages should be the same since your customers are not one-size fits all.
3/ Test & Iterate
No more guessing about performance or which campaign might deliver results. I will help setup and run tests from the top of the funnel through the customer journey to make sure we are providing the best digital experience for all your customers.
4/ Review Results
How did the campaigns perform? I take the time to comb through all possible results and pull in as many data points as possible to see the full picture of how the digital campaigns performed. Then we continue to test against the top performing campaigns.
5/ Repeat for Success
The results should provide some insights into areas that are performing well and areas that need to be revisited. Companies, campaigns, and customers are constantly evolving, so it is crucial to constantly iterate for success. Using a process that identifies successful campaigns again and again can lead to consistent growth for years to come.
Skills
- Data Analysis
- Content Strategy
- CMS
- Branding
- Web Design & Development
- SEO
- SEM
- Optimization